- MISSION:
Single Malt USA (www.SingleMaltUSA.com) exists for the sole purpose of promoting and supporting the American Single Malt Whiskey industry. As a Scotch and Irish whiskey writer and critic for over twenty years, I am excited by the advent of America’s alternative to traditional malts. Our website and supporting online presence work with producers and associated organizations to increase market visibility for both the producers and their products. Single Malt USA provides positive editorial content and product reviews for consumers, and marketing partnerships for industry members. - METHODS:
Single Malt USA creates original content articles and product reviews about American Single Malt whiskey, including its history, its players, and its products. We only write positive stories and reviews, with the ultimate goal of ensuring a viable marketplace for the genre. We also offer a venue for distilleries and other interested industry members to submit news articles, press releases, and other advertorial materials through sponsorships and other marketing opportunities. These include:- Original content from our editor and staff writers
- Original product reviews of submitted whiskeys
- Reposting current and previous articles (with proper crediting)
- Articles from producer/industry members
- Press release posting service
- American Malt Masters– a “club” for consumers offering a variety of perks
- Others, to be determined
- FOCUS:
Unlike many other media outlets in the whiskey marketplace, our focus is solely on American Single Malt whiskeys. Any content related to other whiskey genre is for support purposes only. We may include articles on American malt whiskeys outside of the “Single Malt” designation, but only tangentially. By maintaining a niche viewpoint, we expect to grow exponentially in the target markets that most matter. - EXPOSURE:
We employ a variety of marketing methods to increase exposure to www.SingleMaltUSA.com, including traditional marketing, online marketing (LinkedIn, Facebook, Twitter, Instagram, Pinterest, more), and SEO (search engine optimization). We’re also engaged in an aggressive link-swap campaign for Google and Bing backlink marketing. - MARKETING PARTNERSHIPS:
We offer a simple but powerful marketing partnership with industry members based on “Sponsorships.” This ideology creates mutually beneficial relationships within the industry and ensures the “rising tide floats all boats” mentality of the website. We are committed to the marketplace and seek to cement that commitment through sponsor support. - ADVISORY BOARD:
We’re seeking industry members interested in serving on the Single Malt USA marketing advisory board. Board members will help shape our policies, content, and overall direction. Members serve “at-will” in an advisory role. By including industry members, we intend to increase our impact and relevance to ensure that American Single Malt Whiskey takes its rightful place next to Scotch and Irish whiskeys, and ahead of its Japanese competitors.
*** DOWNLOAD THE MARKETING PARTNERSHIP COST SHEET ***